ÇOTANAK
Scope: Creative Direction, Ad Creatives, Social Media
Timeline: 2023–2024
A food retailer's social presence, taught to move.
The Problem
Their social and ad creatives were static in a category where competitors had moved to motion: the brand looked parked.
The Approach
Defined a new visual language built for movement and applied it across everything: static posts, motion pieces, ad creatives. Direction plus execution, so the language stayed consistent instead of drifting per asset.
The Outcome
Maintained across 2023–2024.
