Client: None.
Scope: Product Design — wireframes to component system, plus marketing materials
Timeline: 1 Week
My role: Product Designer
A task management and analytics dashboard for e-commerce operations teams.
The Problem
E-commerce operations teams track work across catalogs with thousands of SKUs. Their tasks live in one tool, their performance data in another, and the connection between "what we did" and "what happened" lives in nobody's tool. The study: one product where the work and its consequences share a screen.
Constraints
No stakeholder to resolve ambiguity — every scope question had to be answered, in writing, by me.
Two core screens only (task board, analytics dashboard), which forces prioritization instead of postponing it.
The Approach
Decision 1: board and list as equal views, not a board with a list bolted on. The alternative was one canonical view. Rejected, because ops teams contain both kinds of people — the ones who think in flow and the ones who think in rows — and forcing either to convert mentally is a daily tax.
Decision 2: 30-day metrics with SKU-level breakdowns instead of top-line charts. The alternative was a wall of satisfying, useless aggregates. Rejected, because an ops team's actual question is never "how are we doing" — it's "which SKU is the problem." The dashboard answers the second question and lets the first one follow.
Decision 3: wireframes → component system, even for a two-screen study. The alternative was designing two beautiful one-off screens, which is faster and demonstrates less. Rejected, because two screens built from a component system prove the other forty screens are already implicitly designed.
The Range Moment
The study includes marketing materials for the product — positioning and visuals for something that doesn't exist. Writing the pitch and designing the product as one person meant the interface had to keep the promises the marketing made, and vice versa, with no one to blame in between.
The Outcome
A complete component system and two production-grade screens, in 1 week.
